Approximately six years ago, the term fashion week started familiar urban communities of Indonesia, especially Jakarta. Along with the presence of some of the fashion show at fashion week label. What exactly is fashion week, let us browse a bit about it so that it becomes more clear.
Travelling Fashion Week
The forerunner of fashion week can we trace from 1858, when Charles Fredrick Worth for the first time to develop the concept of fashion design is held before the client (the aristocratic French). You could say this is the moment that marks the start of custody origin of the fashion show which is now embodied in such a fashion week.
Worth the idea evolved. He helped establish Chambre Syndicale, a trade association (chamber of commerce) with the mission of developing the French fashion industry (Dylan Essertier, A Brief Story of Fashion Week). One important function is to regulate the legality of "haute couture" -which means can only be used by members of the Chambre Syndicale. This association also determine the minimum number of collections of fashion designers who are members.
Originally a fashion show held in secret (closed). Only for sales and buyers. Implementation was properly controlled to avoid piracy. The general public does not have access to attend.
"Although it comes with a letter of recommendation, or have a connection, or rich, remain difficult before gaining enough confidence," said Caroline Evans, author of the book The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 (Dujour, The Secret History of Fashion Week).
The tradition of organizing a fashion show as it continues to be held regularly in France until the 20th century Paris earned a reputation as a city of fashion world.
Travel history of fashion in France unchanged when World War II raged. In 1943 France was overrun by the Nazis. Circumstances did not allow the journalists went to Paris fashion.
Is Eleanor Lambert, an American fashion PR practitioners are keen to take advantage of the conditions to attract the world's attention to the American fashion industry. With deft fashion Lambert invites journalists to New York, organize a fashion show, and advertises that "Press Week" a term which later became the fashion week in New York-held.
Lambert efforts unsparing. As Time magazine noted, Lambert even offer travel expenses for fashion journalists who come to New York to cover the Press Week. In the event that there are 53 designers who held a fashion show at the Hotel Plaza.
Limbert serious effort was not in vain. He managed to raise the image of American fashion previously underestimated. Thanks to his efforts was also the work of American designers can perform at the prestigious fashion magazine, Vogue.
1944 Ruth Finely launched fashion calendar for the first time. He was in charge of preparing the organization of a fashion show during the week. For three decades the fashion show during the week it continues to be held twice a year (February and September). Event that is now known as New York Fashion Week.
Lambert's success inspired the American fashion industry raised an aristocratic Italian, Giovanni Battista Giorgini to make a similar move in 1952 at the Palazzo Pitti, Florence. He was making a success in raising the Italian fashion industry so that its implementation in 1975 should move to Milan in order to accommodate the enthusiasm of people who come from different corners of the world. In that year also the first launch calendar "Settimana Della Moda" (Fashion Week).
Implementation epidemic fashion week in Europe. In 1961, the British Fashion Council held a London Fashion Week for the first time. Two years later (1963) was born Madrid Fashion Week and Copenhagen Fashion Week. In Asia, Japan was the first country to organize the fashion week with the name of the Japan Fashion Week in 1985. Until 2007 there were more than 40 fashion week held in the world, including Hong Kong, Barcelona, Stockholm, Morocco, Mumbay, Los Angeles, and Berlin.
based Season
Fashion week held in four cities of the fashion world (Paris, New York, Milan, and London) held twice a year following the change of seasons (autumn / winter and spring / summer). Fashion Week which showcases women fashion collection autumn / winter begins in New York in February and ends in Paris in March. Likewise, women fashion collection for spring / summer begins in New York in September, and ends in Paris in October.
Fashion week is a special display male fashion collection autumn / winter begins in Milan in January, then in Paris. While the male fashion collection for spring / summer held in June. Lodging in Paris, after the implementation of the fashion week men's fashion collection for spring / summer fashion week held also haute couture collection.
In addition to seasonal fashion collections, there is also a fashion collection antarmusim. Resort / Cruise is a fashion collection that is displayed before the spring / summer, and pre-fall is a fashion collection that was held before the autumn / winter. Antarmusim collection fashion show there is no fixed schedule as organizing fashion week fashion show main season (autumn / winter and spring / summer).
In addition to featuring the fashion week fashion collection based on the division of the season, some are based on the type of clothing.
Miami fashin Week and Rio Summer for example, is a special fashion show to display a swimsuit. Pret-a-Porter Fashion Week, special displays a collection of ready-made clothing (ready to wear). There is also Couture Fashion Week and Bridal Fashion Week, as well as Portland Fashion Week special display a collection of eco-friendly fashion.
